Turning A Brand’s Name Into A Call To Action.
Challenge
Axiom Ayurveda reached out to us with a simple brief. Make Aló Frut famous. Their USP: Aloe Vera chunks in juices. Obviously, their juices were more than just juices. Juices you could drink but also chew.
Insight
We tend to share what makes us happy.
Idea
In Punjabi, Ae Lo means Here, Take It. It also rhymes with Aló, the brand name. We were surprised to see that it hadn’t occurred to anyone yet. We coined the phrase Aló, Tussi Vi Lelo (Here, You Also Take It) as an expression of shareable joy. The converts of Aló would convert others, especially in situations where juice is called for.
Execution
We created a series of digital films for Aló Frut’s social channels (YouTube, Instagram, and Facebook) turning the brand’s name in a phrase and turning Aloe Vera into a sweet surprise.
Brand
Aló Frut
Campaign
Aló, Tussi Vi Lelo
Agency
The Womb
Role
Writer & Senior Creative Partner