Celebrating 25 years of keeping water odourless, colourless, and tasteless.
Challenge
Astral is a leading brand of industrial products. Astral wanted to celebrate its 25th anniversary while also promoting its CPVC pipes that keep water as is. Free of fungus and corrosive elements even after sustained usage.
Insight
Clean water has no odour, no colour,
no taste. A brand that carries water to people, must also be like that.
Without contaminations.
Idea
Pyaau - the public water cooler found at every corner in India’s tropical towns quenches everyone’s thirst regardless of their caste, creed, race, or gender.
Pyaau became a symbol of purity that Astral promised. Purity without the contamination of discrimination. Water served as it is.
Execution
We created a minute long film for Astral’s social media channels (YouTube, Instagram, and Facebook) celebrating Pyaau and the role of the great unifier it plays, bringing together the diverse ethnicities of India under one tap.
Brand
Astral
Campaign
Pyaau (The Water Cooler)
Agency
The Womb
Role
Writer & Senior Creative Partner
Awards
Gold (Best Writing) / e4m DigiOne Awards / 2024
Gold / ET Shark Awards / 2024