Helping a land development company find its true wealth.
Challenge
Building Blocks Group, a land development company operating in the states of Andhra Pradesh & Telangana wanted to do a complete revamp of the brand.
Insight
Land is one of the most stable and profitable wealth creation assets. However, the most valuable wealth you have is your relationships.
Idea
We crafted the “Your True Wealth” as the brand platform to redesign the entire look, feel, and messaging of the brand. It meant that your relationships, your family and friends were your true wealth and not the material assets you owned. Protecting and nurturing your relationships is what made your life more fulfilling over material gains.
Execution
Right from the logo design, we crafted the brand purpose, the design language, the value system, the voice of the brand along with campaigns and initiatives that brought change unlike any the brand had seen in its history since inception. For instance, 70% new buyers bought land in the name of their daughters, a direct result of our brand film and ‘Bangaru Talli’ (Golden Girl) initiative.
Brand
Building Blocks Group
Campaign
Your True Wealth
Agency
HyperCollective
Role
Creative Director & Writer