Challenge
Fogg, India's No.1 Perfume Body Spray brand dominates the market with its much loved and category leading proposition of No Gas. When it came to highlighting this proposition in Fogg's quintessential humour, we had to do something that no other brand could.
Insight
For Indian males, managing their reputation at in-laws’ house is of prime importance.
Idea
Fogg is a symbol of practical wisdom since it offers more value for the money paid. A man at in-laws spreading gas would become a butt of jokes. That’s not good.
Execution
We crafted a film where the news of Jeejaji (Brother-in-law) spreading gas spreads like wildfire. The man is reprimanded by the wife who has to remind him that her reputation is also at stake.
Brand
Fogg
Campaign
No Gas
Agency
The Womb
Role
Writer & Senior Creative Partner