When the movie ends, something new starts.
Challenge
Sony Max, one of India’s biggest movie channels was revamping the entire look of the channel. But they didn’t want it to remain a cosmetic change. How do you introduce this visual change with a fresh perspective?
Insight
The insight that stopped our search was the idea of beginning. A lot begins with movies. Movies carry the power to change the course of people’s lives.
Idea
“Shuruaat Yahin Se” (It Starts From Here) became our campaign platform where we showcased people taking charge of their situations and circumstances and changing the course of their lives after being inspired by movies.
Execution
Multiple Films, Print, and Outdoor were used to drive this mainline campaign to all of India leading to a complete visual as well as narrative revamp of this beloved movie channel.
Brand
Sony Max
Campaign
Shuruaat Yahin Se
(It begins from here)
Agency
J Walter Thompson
Role
Copywriter