Turning design into desire.
Challenge
@home was a furniture and decor brand under one of India's most recognisable labels - Nilkamal.
But @home struggled to command a premium. So the task before us was to revamp the brand entirely for an audience that was looking for world-class product design but at an affordable price.
Insight
Can a product touch someone’s heart?
Idea
We changed @home to Nilkamal Homes and brought forth the promise Nilkamal was famous for - quality.
We turned this promise in to a platform: “The Joy of Well-Made Things.”
Execution
From logo to product catalogues, from OOH to digital films, we did not only revamp the entire form of the brand but the spirit of it as well underlining superior product design equating it almost to tactile art.
Brand
Nilkamal Homes
Campaign
The Joy of Well-Made Things
Agency
The Womb
Role
Senior Creative Partner & Writer