Giving second chances to cars and people.
Challenge
After the colossal success of COCORide, the brand wanted to launch the second product in the offering - COCODrive. COCODrive, the four-wheeler insurance was targeted to age group of 30-50 years.
Insight
When you care for something, it tends to last longer.
Idea
Continuing to defy the conventional wisdom of “Research & Data” we made the protagonist of this campaign a couple in their 70s with the backdrop of a love story. Titled “Second Chances”, the campaign meant second chances for people and their four-wheelers.
Execution
With a long format digital Film, Print, Outdoor, Social Media, and Influencer-led content, we launched COCODrive with success matching its predecessor with 18 Million Organic views and unparalleled lead generation.
Brand
COCO by DHFL General Insurance
Campaign
Second Chances
Agency
HyperCollective
Role
Creative Director & Writer