No betting. Only trading.
Challenge
After the success of the previous campaign, CoinSwitch wanted to create another nudge. What can you do different this time?
Insight
Once you’ve reassured the buyer, then you prove your point.
Idea
We coined “Sikka Chamkega” (Fortune Will Shine) as the next stage in our campaign for CoinSwitch. But this time, with two characters. One a convert, another a fence-sitter. Each situation, a bet.
Execution
We cast India’s much loved comedian Cyrus Broacha and Bollywood actor Prateik Babbar in the lead roles of the campaign. Along with the brand campaign, we also wanted to bring authenticity to the campaign. We profiled four CoinSwitch users who had traded on the app to tell their story of how Crypto Trading helped them fulfil their dreams.
Brand
CoinSwitch
Campaign
Sikka Chamkega
(Fortune Will Shine)
Agency
HyperCollective
Role
Executive Creative Director & Writer