Laadli by Population First is an initiative that works towards empowering the girl child and right representation of women in media. For the annual event, Population First wanted to celebrate the contribution of Coomi Wadia in the field of world music.

This mini documentary was written, directed, and produced in-house at agency to celebrate the remarkable lady.

Brand

Laadli + Population First

Campaign

Coomi

Agency

HyperCollective

Role

Creative Director

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Ossum / Manmohini (The Enchantress)