If a body mist can cast a spell, why shouldn’t the advertising too?
Challenge
Ossum, a body mist brand from Vini Group wanted to run a thematic campaign to promote its product range in Tier 2 & Tier 3 towns of India. The campaign targeted at college goers and housewives was expected to create aspiration for the brand while hitting a sweet spot between modernity and tradition.
Insight
A good perfume can cast a spell on the heart.
Idea
I wrote a song to express the confusion of the male counterpart musing over why he wants to be close to his lady love all the time. Manmohini (Enchantress) was the name given to the user of Ossum whose scent casts a spell on her partner.
Execution
The original idea was to showcase various couples in a music video, however, the situations became individual films. The campaign was released on national TV channels and social media platforms (YouTube, Instagram).
Brand
Ossum
Campaign
Manmohini (The Enchantress)
Agency
The Womb
Role
Writer & Creative Partner