Making A Second Phone Number, The No. 1 Priority.
Challenge
How would you launch a new brand and a new category together? Designing the entire brand and introducing the new category was the challenge given to us by Doosra - a privacy protection number.
Insight
If access to you is up for grabs, it’ll be grabbed, sold, and abused against you. Privacy is all about who you allow in to your life.
Idea
Introducing “Doosra” (second) Number and how it protected you against spam was the biggest task for us. The content, the language, the messaging, the two-dimensional look, all of it was designed to communicate honesty and simplicity.
Execution
From coining the brand name, the design language, to launch campaign across platforms, including the website content was built by us.
Brand
Doosra
Campaign
Get Your Doosra Number
Agency
HyperCollective
Role
Executive Creative Director & Writer
Awards
If winning another business on the basis of the work you’ve done for one business were to be considered an award, then, we got CoinSwitch on the basis of Doosra.