Finding a thread in India’s tapestry.
Challenge
Godrej Properties, the real-estate arm of Godrej Group was building a club in its much coveted Trees complex. The brand wanted to create a series of posters that would make the residents feel proud of owning houses in the complex.
Insight
Shouldn’t you rather be proud of what you have contributed over making others feel proud of your achievements?
Idea
Legacy by Godrej is the series we crafted to showcase Godrej’s gigantic attempts towards modernising India. Each poster reflect a Godrej value and the corresponding contribution to the country and its citizens.
Execution
We mined through historical facts of the journey Godrej Group had made and realised that each achievement was the result of a value Godrej stood by. Staying true to the ecological design language we’d created for the Club, the posters reflected nature, simplicity, and minimalism.
Brand
The Club by Godrej Properties
Campaign
Legacy by Godrej
Agency
HyperCollective
Role
Creative Director & Writer